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Lectures and Workshops
Continuingly international workshops are in planning about:
- Introduction to the market situation
- self definition/ self analysis to position oneself
- target groups
- design briefing
- copyright
- presswork
- trade fair presentation
The workshops` content is to prepare designermakers and designers for the reality of international markets and support them in their communication/ presentation to their audience of trade and private clients. In practical elements inbetween, the participants make use of the presented content and apply it. Please contact for further information.
In her workshops, Barbara Schmidt will address and research the phenomenon of the effective communication of craft and creative work together with you. You will define and analyse the strategies that make a designer a qualified and active partner in the dialogue with colleagues, clients and the media. Together, you will address the problem of how to improve the financial success of freelancers, responding to questions such as: which quality criteria matter to wearers and designers? How can I develop contacts with the media? How do creative people analyse their strengths, define their aims and pursue them strategically? The courses will be conducted in English.
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